If you're in a tug-of-war between wanting more income and staying affordable, this masterclass is for you.

If you're in a tug-of-war between wanting more income and staying affordable, this masterclass is for you.

You became a practitioner to help people, not to stress over spreadsheets, second-guess your fees, or feel guilty for wanting to make more.
Maybe you’ve told yourself…
“If I raise my prices, I'll lose clients.”
“I want to earn more, but I also want to be affordable.”
“I’ve set my prices, but I’m still not making enough.”
The truth? You can be both purpose-driven and profitable.
You can honour your values and your worth.
And when your business thrives, so do your clients.
This masterclass is where we shift your mindset, reconnect with your worth, and make your pricing work for you.

Charging What You're Worth - Setting Financial Goals For Your Practice
Duration: 1.5 hours
Cost: $37
FREE for My Appointments paid users, 50% off for those on our free plan – contact us for your code.
In this live interactive masterclass, you'll learn how to:
Set financial goals that align with the life and business you actually want
Price your services in a way that reflects your value and still feels good
Stop the guilt loop around charging what you're worth
Create a simple, sustainable plan to grow your income without burning out
Feel confident talking about your fees—no more awkward under-the-breath pricing moments
Charge with clarity, purpose, and self-respect.
Shift limiting beliefs
Learn how to identify and rewire the mental blocks that are holding you back from reaching your full potential.
Build unstoppable confidence
Gain the tools and strategies you need to trust yourself, make decisions with certainty, and overcome self-doubt.
Create lasting momentum
Discover strategies to break through fear, take consistent action, and grow your practice with purpose.
"So much wisdom - why has no one ever shared this before!!!!?
Incredible content, so much value!"
"Outstanding presentation Anil, thank you so much. Brings all the overwhelm down to the single next step".
Nutritionist
"This has been amazing. I feel like I got the kickstart to pull my finger out. So many useful tips!"
Naturopath
"Fantastic workshop! Definitely shifts the perspective on achieving business success".
"This is the stuff they SHOULD have taught us at uni when we did the biz module".
Nutritionist
"Incredible content! Such value! Thank you so much Anil".
The 'Charging What You're Worth - Setting Financial Goals For Your Practice' is just one of 10 powerful sessions in our Business Growth Online Masterclass Series, held on the first Monday of every month at 7 pm Melbourne time. Each session builds on the last, giving you practical, easy-to-implement strategies to grow your practice and attract more clients.
By the 10-part series with life-time access to the recordings for a limited time price.


Anil Mustafa is the founder of My Appointments practice management software, a clinic owner, podcaster, and mum of 4.
Having been through the challenges and doubts that many practitioners face, Anil understands firsthand the struggles—whether it’s the fear of asking a patient to rebook or dealing with imposter syndrome.
Starting her practice at just 19 with no marketing or business experience, Anil grew from a solo practitioner to successfully running a multi-modality wellness centre with 8 busy practitioners, a Pilates studio, and a gym.
With over 24 years of experience, Anil has helped countless healthcare practitioners build consistent income streams, attract more clients, and grow their practices with ease.

Great question! We’ve all been to webinars that leave us feeling disappointed—too much sales fluff, not enough substance. But here’s the difference: our webinars are packed with high-value, easy-to-implement strategies that won’t break the bank or demand too much of your time. The feedback from past attendees speaks for itself—it’s clear we deliver real value.
This workshop is specifically designed for health and wellness practitioners who want a clear path forward to grow their business. Whether you’re new to practice, about to graduate, or have been in practice for some time but struggle with consistent income or bookings, this is for you. We’ll help you take the guesswork out of growing your practice and set you up for long-term practice success.
Yes, a recording will be sent within 48 hours to anyone who has registered for the event.
You'll have lifetime access to watch and rewatch the recordings anytime.
Once you purchase the 10-part series, you’ll receive a login to a portal with immediate access to all past recordings. Future sessions will be added as they’re released.
My Appointments is an Australian-owned free practice management software built by natural health practitioners for natural health practitioners. Our goal is to save you time and money and reduce administrative burdens through systems and automation so that you can focus on what you do best, helping your clients. For more details, visit www.myappointments.app.
"The only limit to our realization of tomorrow is our doubts of today."
— Franklin D. Roosevelt